Fine-tune your marketing strategy ahead of MTD

Recorded on 26th October 2021

HMRC's decision to postpone the introduction of Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) gives accountants and bookkeepers more time to boost their MTD-driven marketing strategies.

Watch FreeAgent's Kris Sawford, Mike Crook, Managing Director at PracticeWeb and Karen Smith FCCA, Accountant and Business Advisor at The Accountsmith explore how to successfully market a practice as MTD-ready. They discuss:

  • how to educate your clients about MTD
  • how to identify your ideal clients and communicate with them effectively
  • which marketing channels to focus on and how to make the most of them